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As construction on the Buda Sportsplex renovation moves forward, city staff pushed forward efforts to market the park as a competitive location in Central Texas for youth and amateur sports tournament organizers.
The City Council approved a rebrand of the facility, and city staff presented the planned strategic marketing and sales initiative at an April 21 meeting.
The big picture: The efforts aim to increase hotel occupancy and generate economic impact in the city by marketing the sportsplex as a highly desired tournament destination for various sports, according to agenda documents. The city will target organizers for baseball, softball, soccer, flag football, lacrosse and multisport events.
As part of the rebrand, the Buda Sportsplex will be renamed to Buda Championship Park in an effort to further cement the location as a preferred destination for organized tournaments, according to agenda documents.
Zooming in: Prior to the Buda Sportsplex’s renovation, the facility had limited promotion of tournament activities due to its narrow capabilities and condition, according to agenda documents.
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