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Houston City Council may discuss adding digital billboards throughout the city, though no official ordinance has been proposed yet.
What happened: On June 17, Houston’s economic development committee heard a presentation from Clear Channel Outdoor, the company that owns and operates billboards, about creating more digital billboards for Houston.
Lee Vela, vice president of public affairs at Clear Channel Outdoor-Houston, said there were several benefits to digital billboards, such as updated technology, sign reduction and community messaging.
For updated technology, Vela said Clear Channel is proposing a “responsible update” to the city’s sign code that would allow legally permitted signs that already exist to be converted from printed signs to electronic messages.
“You can think of this kind of like having an older model car that had a hand-crank window,” Vela said. “Versus a newer model where you just push a button.”
Something to note: The signs would be limited to commercial and industrial areas, controlled access interstates and roadways and would be a certain distance from other billboards.
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