Lakeway City Council approved $225,000 in hotel occupancy tax funds to TexArts Theatre & Academy at a Sept. 21 council meeting.
The overview: TexARTS offers year-round professional theater productions, youth productions, educational programming and community events.
The details: TexARTS requested $225,000 from Lakeway’s hotel occupancy tax fund.
Of that amount, $125,000 will help fund professional production expenses, artistic personnel and performance operations associated with the performing arts programming.
The remaining $100,000 will support advertising and promotional activities intended to increase regional awareness of TexARTS and Lakeway.
About 76% of patrons attending TexARTS shows dine at Lakeway restaurants, equating to roughly $300,000-$400,000 in economic impact to Lakeway, Sandy Cox, TexARTS board member and former Lakeway mayor said.
“I cannot tell you how thankful I am that you all have such a great vote of confidence in us and our effect on the community,” Cox said.
What else: TexARTS is currently showing the play, “Boeing Boeing” until Oct. 4, followed by “Beetlejuice Jr.” beginning Oct. 24.