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Austin's first-ever logo was unveiled Sept. 4 as the city moves to implement a new, unified brand.
The rebranding initiative was conducted by consultants Pentagram Design Inc. and Austin-based TKO Advertising Inc. over the past year-plus through a $640,000 contract, and with almost $500,000 in other city expenses. Officials said the process, which included public surveys and focus groups to inform final designs, is needed to improve the consistency of Austin's branding.
The new blue and green logo is meant to reflect the area's natural features and energy, according to the city. The rebrand officially starts in October, when the new logo will be used for digital assets like websites alongside other new materials being produced. Going forward, it'll be gradually phased in by city departments as they replace or purchase new clothing, vehicles and other items.
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