Fifteen years after the Brazos Valley Fair & Rodeo began as a regional event, organizers say the annual celebration has grown into a statewide draw and expect this year’s event to continue that momentum.
At a glance: The 2026 fair and rodeo will bring livestock exhibitors, rodeo competitors, concerts, vendors and youth competitions to the Brazos County Expo Complex Oct. 23-25.
The event also will host the United Professional Rodeo Association Finals, bringing cowboys and cowgirls from across the country to Aggieland.
How we got here: The fair started in 2012 as a regional event serving eight counties. Over the years, its youth competitions have expanded to include participants from across Texas.
Growing challenges: Organizers told Community Impact the fair’s growth has created a new challenge: space.
Organizers are looking at ways to better schedule events and make use of the available space as participation increases.
Future plans could include additional seating in the arena, large video screens for spectators and more ways for visitors to experience the fair without purchasing a rodeo ticket.