ATX-GEO: Impact 10/17/2025

Georgetown City Council gave initial approval for Southwestern University 560, a development just east of the campus in Georgetown that plans to include public amenities and cultural destinations, including housing, retail, office, arts and green spaces.

What happened: Council members voted on Oct. 14 to amend the existing planned unit development, a type of zoning option that allows for specific land uses and development standards.

PUDs can accommodate “unique developments” such as SU 560 by providing the flexibility needed for a variety of complimentary uses, Chief Development Officer Kelly Trietsch said. The approved amendment to the PUD changes the base zoning designation from residential to commercial.

About the development: Spanning 67 acres of the eventual 560-acre build out, Phase 1A will be “an active and walkable district,” said Jim Adams with McCann Adams Studio, the architect and urban designer for SU 560.

It will including commercial, institutional and residential uses oriented around a central plaza. Plans also include offices, a hotel, residential units, ground level shops, restaurants, and a music hall and performance center.

Several new businesses are now open in the Georgetown area, including a gymnastics center and baseball training center, with more coming soon.

Read more about 16 business updates in and around Georgetown.

Now open 

Intensity Gymnastics
Owner Beth Dauzat’s gymnastics center hosts classes, camps and parties, with options for participants age 1 and older.

• Opened Oct. 11
• 4701 FM 3405, Georgetown
• Facebook: Intensity Gymnastics Texas

• Opened Oct. 7
• 4701 FM 3405, Ste. 400, Georgetown
• www.infinitehitting.com

• Opening in the spring
• Southwest corner of Hwy. 29 and Ronald Reagan Boulevard
• www.hopdoddy.com

Eight months into the rollout of Georgetown's askGTX program, the city has received a total of 7,000 requests for service and information, and is continuing to encourage residents to utilize the platform.

The overview: AskGTX aims to work as the city’s 311-like system and be a centralized place for residents to connect to the city. The program is available online, in an app and over the phone.

About the program: The platform has a wide selection of types of issues residents can report, ranging from code compliance to public works to nonemergency police.

Additionally, the app is geofenced, enabling residents to tie their location to the report. They can also upload photos of the issue. Residents receive status updates and notification of when it’s been resolved.

The app and website also have a knowledge base with over 300 articles on frequently asked questions about the city.

Quote of note: "The goal really is to have a seamless experience for the customer,” said Jessica Clarke, assistant to the city manager. 

The Williamson County Fair and Rodeo will be open from Oct. 22-25 in Taylor.

More details: Attractions for this year include carnival rides, a children’s business fair, a petting zoo, pig races, the H-E-B Beer and Wine Garden and more. 

Fun for the family: Children can partake in the rodeo activities through the kid’s calf scramble and mutton bustin’ competitions; families are encouraged to register their rider in advance to secure a spot. 

To-do list: Attendees can expect live music all weekend from Elle Townley, Suede, All Hat No Cadillac and a Taylor Swift tribute show. Fairgoers are also invited to shop at the arts and crafts fair stocked with over 60 vendors selling handmade jewelry, holiday decorations and home goods.