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Since 1932, the Houston Livestock Show and Rodeo has brought cowboys and cowgirls, country music performers, farmers and Texas youth together. Each year, the Rodeo hosts several diverse events, including auctions, cookoffs and concerts, all with the goal of promoting Western heritage.
By the numbers: Here’s a glimpse of what the report stated:
- $326 million of direct economic impact was generated in the Greater Houston area
- $597 million of total economic activity was produced
- $630 million of total educational support has been given since 1932
Measuring the impact: Additionally, the Rodeo continues to be one of the largest scholarship and educational contributors in the country, per the report, with more than $14 million given in scholarships.
Going forward: As for 2026 and the upcoming years, Pat Mann Phillips, chairman of the board of the Houston Livestock Show and Rodeo, said she is focused on keeping the Rodeo grounded in its roots and in remembrance of the trailblazers who shaped it into what it is today.
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