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Oakley, the premium eyewear store, will open a new location in The MKT.
The details: Known for its performance and signature-style glasses, the store features eyewear that includes artificial intelligence technology, prescription glasses, custom glasses, backpacks, apparel and shoes.
The new store will feature technology to put customers in an immersive experience, such as the Prizm Wall, an interactive wall that will show how the Prizm lenses enhance color, contrast and detail. It will also showcase Smart Shopper technology, which will allow guests to explore its products digitally while in the store.
One more thing: According to the Texas Department of Licensing and Regulation, the 2,297-square-foot space is undergoing $500,000 in renovations, which began in May and are expected to be completed in July.
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