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A new location of Lululemon Athletica is now open in the Round Rock Premium Outlets.

About the business: The fitness brand carries a variety of technical athletic and athleisure clothing, shoes and accessories for men and women. Items offered are geared toward yoga, running and other athletic activities.

What else? The new store is located near the Levis's Outlet and Torrid stores on the eastern side of the outdoor mall.

Black Rock Coffee Bar's first Round Rock location marked five years of serving craft coffee and other beverages Jan. 8. 

About the business: Black Rock Coffee Bar offers a variety of brewed coffee and tea beverages, energy drinks, shakes and smoothies. The first Round Rock location opened in 2021, near RM 620.

The Oregon-based company opened its first drive-thru in 2008, with a people-first model driving connection between the company's employees and communities it serves. 

What's next? A second Round Rock location is on the way near A.W. Grimes Boulevard and East Palm Valley Boulevard, city officials confirmed in November. 

• 17220 RM 620, Ste. 100, Round Rock

The International Academies of Emergency Dispatch awarded the Williamson County Emergency Communications Center the designation of Emergency Medical Dispatch Accredited Center of Excellence, officials announced at a March 3 commissioners court meeting.

This award makes the department the first Tri-ACE, or three-time Accredited Center of Excellence, emergency communications center in Texas.

What it means: Williamson County Emergency Communications manages 911 and nonemergency calls, and dispatches critical care and specialized operations for law enforcement, fire and medical agencies. The department serves a growing population of 750,000 people and dispatches for about 28 agencies, officials said at the March 3 meeting.

The award adds to two others that the emergency communications center has received—for emergency police dispatch and emergency fire dispatch. These three designations make the center the first in Texas and 32nd in the world to achieve a Tri-ACE distinction.

How it works: As an accredited center of excellence in emergency medical dispatch, Williamson County Emergency Communications meets the academy’s highest level of standards, according to a county news release.

Learn more about trending Austin area news from March 2-5. 

1. Audit: Austin 'may not be able to' justify hundreds of millions in recent consultant spending

2. Peach Cobbler Factory to open Round Rock location this month

3. New shopping center, flex campus planned for Pflugerville neighborhoods

4. Bee Cave advances shifts to The Village at Spanish Oaks

5. First Watch debuts breakfast favorites in Bastrop March 16

6. From Petbar to wine bar: Check out 18 business updates in the Cedar Park area