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Officials with Richardson’s Wildflower! Festival work to grow revenue amid rising costs

Officials with Richardson’s Wildflower! Arts & Music Festival are working to grow its revenue and reduce expenses amid rising costs and lower attendance.

Yvonne Falgout, director of parks and recreation, presented to City Council on March 23 the adjustments to this year’s festival that aim to raise revenue and attendance. This year, the 34th annual festival will run May 15-17.

The big picture: This is the second of three briefings on Wildflower’s city-funded budget, which could come under reconsideration in light of budget pressures that may result in cut city programs. City Manager Don Magner said the combination of increasing costs with stagnating revenue is a “recipe for disaster” for the festival.

What’s new: Falgout presented several adjustments to this year’s festival that aim to maximize attendance and revenue. General admission will be free on Sunday, which Falgout said is historically the festival’s lowest-attended day. The price of the three-day general admission pass will be reduced to reflect the free day.

 
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On The Business Beat
Indian restaurant Masala Twist rebrands to Malgudi Garden in Richardson

Malgudi Garden is now open in Richardson, serving a variety of South Indian vegan and vegetarian dishes.

The details: This is the Plano-based Malgudi Garden’s second location. Menu highlights include soups, chilli gobi, rice dumplings and tofu tikka masala. The Richardson location was formerly Masala Twist, which also served a range of South Indian dishes.

  • 955 E. Campbell Road, Ste. 200, Richardson
 
On The Transportation Beat
DART CEO Nadine Lee announces resignation

Dallas Area Rapid Transit President and Chief Executive Officer Nadine Lee is stepping down.

What you need to know: Lee informed the transit authority’s board of directors that she will not seek a contract extension, according to a DART news release.

Lee has served as president and CEO of DART since July 2021, and she received a contract extension in 2024 that is set to expire on Sept. 30, 2026, according to up DART board of directors meeting documents.

DART’s board was set to discuss Lee’s employment agreement at its March 24 meeting.

 

Your Weekend To-Do List

Check out these weekend events across the metro area.

Kickoff to Baseball

The Backyard in Bloom

March 27, 5:30-8 p.m.
Frisco

March 28, 11 a.m.-1 p.m.
Highland Village

More info

More info

 

Dallas Country Music and Arts Festival

Easter Eggstravaganza

March 28-29, 11 a.m.-8 p.m.
McKinney

March 29, 4-5:30 p.m.
Denton

More info

More info

 
To submit your own event, click here.

News Near You
East Plano development nixes 1.3M square feet of office for homes, apartments

Heritage Creekside, a mixed-use center in progress on the northwest corner of President George Bush Turnpike and US 75, is making changes to its original development plan.

In a nutshell: The amendment makes a number of changes to the planned development, including:

  • Decreasing office from 1.6 million square feet to 293,000 square feet
  • Eliminating hotels
  • Increasing single-family from 291 to 342 units
  • Increasing multifamily from 1,300 to 2,000 units

Some context: The developer, Rosewood Property Company, requested the changes because “much of the remaining phases are no longer economically viable as originally envisioned,” according to city documents.

 

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