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When Ali Trapp moved from New York City to Texas in 2018, she was ready to trade the mundane corporate world for racks of clothing and jewelry as a local boutique owner.
Trapp has owned Point of Origin, a women’s boutique in Lakeway, since moving in 2018.
Along with her five employees, she serves as the boutique’s accountant, purchaser, model and owner.
The background: Point of Origin has been in the Lakeway community for over 30 years. The boutique began as a card store and has evolved into a clothing and gift shop.
The details: Trapp hand selects almost all of the items in the boutique.
She travels to local markets across the state looking for pieces that fit her vision and style.
“The items have to be unique,” she said.
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