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Texas A&M has partnered with gas station and convenience store Buc-ee’s to launch co-branded merchandise to be available on campus and at select Buc-ee’s locations.
The gist: The university was the first institution in the country to partner with Buc-ee’s in March, with some of the store’s products sold on campus. Buc-ee’s founder Arch “Beaver” Aplin III, who is also a graduate of the university, said the partnership is a way to celebrate both brands.
According to a news release from the university, the launch of the merchandise partnership will include a shirt featuring Buc-ee the beaver and Texas A&M iconography. According to the news release, the shirt will also be sold at the Barnes & Noble on the university’s campus.
What’s next: The co-branded material will be available at Buc-ee's locations in Central Texas and the greater Dallas and Houston areas. The university said future product releases are planned throughout the upcoming school year, which coincides with Texas A&M's 150th anniversary celebration.
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