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A new space designed to immerse customers in the Oakley brand officially opened its doors to residents July 22 inside the M-K-T, a shopping center in the Heights.
The big picture: Oakley is an American company with headquarters in California. The brand sells performative eyewear, including sunglasses, sports and Meta glasses, as well as prescription eyeglasses.
The new M-K-T store also offers guests an elevated experience designed to immerse customers in the Oakley brand, according to a July 20 news release. A notable feature of the store is the Prizm Wall, an interactive experience that demonstrates how Oakley's proprietary Prizm lens technology enhances color, contrast and detail.
One more thing: Guests can also engage with Smart Shopper technology, which involves digital tools used to help consumers make informed choices, according to the company's website.
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