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Whether it’s from around Williamson County, the Austin area, out-of-state or from abroad, more millennials are deciding to put down roots in Round Rock, a recent study shows.
Two-minute impact: An estimated 32% of the city’s roughly 135,600 residents in Round Rock are ages 25-44, according to the most recent U.S. Census Bureau data. However, the city of Round Rock, which bases population figures on housing units, occupancy and household size, estimates the city has reached over 142,500 residents as of April.
Financial technology company SmartAsset recently ranked Round Rock 17th out of 254 cities in the U.S. in a study based on relative popularity among millennials—a byproduct, officials say, of work the city and developers have done to make Round Rock more attractive.
Residents, business leaders and city officials point to several factors driving the recent wave of newcomers, including the city’s proximity to Austin, school system, job opportunities, park amenities and affordability.
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