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Several Fort Worth entities are preparing for the 2026 World Cup as it comes to North Texas.
During a Fort Worth City Council work session on Sept. 23, Mitch Whitten, Visit Fort Worth chief operating officer; Mike Crum, city of Fort Worth public events director; and Sonny Saxton, city of Fort Worth emergency management and communications director, all talked about various projects in the works.
Current situation: Whitten announced Visit Fort Worth has launched a soccer-specific website to promote tourism to the city as the World Cup will be held from June 11 to July 19 in North America. AT&T Stadium in Arlington will host nine games, but Fort Worth plans to have a role in the events surrounding the soccer tournament.
“It is a once-in-a-generation event to really showcase the city and showcase the engaged businesses here and abroad,” he said.
Context: Whitten said the World Cup is expected to have a $1.5 billion regional economic impact and have more than 100,000 visitors a day in North Texas.
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