Frost Bank opened its newest Austin-area location Sept. 28 on South Lamar Boulevard in the former Half Price Books space.
The details: The South Lamar Financial Center serves both business and consumer customers, according to a Frost news release. Its lobby is open Monday through Friday from 9 a.m. to 5 p.m. Customers can use a greeter station to make deposits and withdrawals, get help with account questions, open accounts or apply for loans.
Its Smart ATM, available during lobby hours, accepts cash and check deposits without envelopes or deposit slips.
Zooming out: The South Lamar location is part of a strategy Frost launched in 2018 to open branches in communities that weren't adequately served by other banks, said Bill Day, senior vice president of corporate communications at Frost. Rather than acquiring other banks, Frost has grown from about 130 locations in 2018 to 211 statewide, including 29 in its Austin region.
Founded in 1868, Frost is a subsidiary of Cullen/Frost Bankers Inc., which reported $53.9 billion in assets as of June 30.