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During the June 11 College Station City Council meeting, the council voted unanimously to approve a partnership with Texas A&M for a new tourism initiative to attract visitors to the city.
What you need to know: The Destination Strategic Plan is Visit College Station’s initiative to partner with Texas A&M to create tourist attractions that are at a larger scope than athletic events held by the university.
Visit College Station also said a huge part of the plan is to set up Texas A&M as a premier location for academic conferences, along with creating a synergy between the university and the city.
Zooming in: Visit College Station has estimated the university and city has lost up to a potential $4 million in academic business because of a lack of conference hosting. Now, the bureau is looking to host up to eight annual conferences, which could generate up to 12,000 hotel room bookings.
The takeaway: The council voted to unanimously pass this initiative, which will be implemented in phases over the next three years.
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