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Check out 7 events happening in and around New Braunfels in July, August

From ceramics classes to magic shows, check out 7 events happening in and around New Braunfels in July and August.

Adult Clay Class - Seashell Garlands
Make a fun seashell decor piece to add to your home. Attendees 13 and older can leave their piece at the studio to be fired and then can return to paint it at no additional charge.

  • July 16, 23; 6-9 p.m.

  • Clay Casa New Braunfels, 301 W. San Antonio St., New Braunfels

Live Underground Comedy Show with Bob Smiley
This family-friendly comedy show will bring comedian Bob Smiley to the stage in an underground event venue.

  • July 17, 6:30 p.m.

  • Natural Bridge Caverns, 26495 Natural Bridge Caverns Road, San Antonio

Food Truck Party
The city is hosting a food truck part to celebrate the end of Park and Recreation Month. There will be a variety of food trucks at this event.

  • July 31, 5-8 p.m.

  • Landa Park, 110 Golf Course Road, New Braunfels

 
Coming Soon
Lyssie Lou's Cookie Co. to open food truck in New Braunfels

A new food truck specializing in soft, frosted sugar cookies is opening soon in New Braunfels.

What you need to know: The cookie truck's home base will be at the Mill Street Youth Center, which is located at 430 W. Mill St. Lyssie Lou's Cookie Co. will also continue serving through New Braunfels communities and surrounding areas through pop-ups, events and special appearances, owner Alyssa Gallion said.

Lyssie Lou's Cookie Co. truck will be serving its signature soft, frosted sugar cookies made with 100% organic ingredients, buttercream icing and natural dyes. Lyssie Lou's Cookie Co. sells vanilla and lemon frosted cookies and also offers a monthly rotating menu of cookie flavors inspired by Tucson Arizona—which is where Gallion grew up—and Texas.

"We'll also offer our organic cookie mixes so families and friends can create their own sweet memories at home," she said.

  • 430 W. Mill St., New Braunfels and surrounding areas

 
In Your Backyard
James Avery Artisan Jewelry now open in Schertz Station

James Avery Artisan Jewelry, a family-owned jewelry retailer based in the Texas Hill Country, opened a new location in Schertz at 18406 I-35 N., Ste. 500, on June 13.

Some details: The Schertz location is the first James Avery location to feature the store’s new “Modern Hill Country” design. The new layout features a more open sales floor and large-format digital screens, according to a news release.

John McCullough, chief executive officer of James Avery Artisan Jewelry, said the Schertz location gives them the opportunity to welcome guests into a space that reflects where James Avery began and where James Avery is headed.

“Schertz is part of a fast-growing area close to our Hill Country roots, and this store was designed to make the guest experience feel open, personal and easy, to make any design your own,” McCullough said in the release.

What they offer: James Avery sells an assortment of classic charms, rings, earrings, necklaces and bracelets.

  • 18406 I-35 N., Ste. 500, Schertz

 
On The Business Beat
On the Border shutters all company-owned locations

Tex-Mex restaurant On the Border Mexican Grill and Cantina permanently closed all company-owned restaurants in mid-June, according to an emailed statement from OTB Hospitality.

The overview: The company made the decision through an “evaluation of the business,” according to the statement.

“On The Border Mexican Grill & Cantina has made the difficult decision to move forward with a significant transition in its restaurant operations, which [included] the closing of company-owned locations by end of day Friday, June 12, 2026,” the statement read. “This decision follows a thorough evaluation of the business and was not made lightly.”

The statement added that the franchised locations will remain open.

Some background: A news release from Houston-based Pappas Restaurants, the parent company of Pappadeaux Seafood Kitchen and Pappasito’s Cantina, stated that the organization purchased On the Border May 1.

The restaurant offered nachos, quesadillas, fajitas and burritos, according to its menu.

  • Company-owned locations closed June 12

 

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