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UMusic Hospitality and Lifestyle, an affiliate of Universal Music Group, will join the White Rocks Amphitheater development in the Hill Country to spearhead the hospitality and residential components of the project, branded as UMusic Hotel & Private Residences Austin.
The overview: The White Rocks development is located on a 71-acre plot in unincorporated Travis County near Hwy. 71. The project is expected to include a 10,000-seat outdoor amphitheater, 150 hotel rooms and 600 private residences.
The details: The UMusic Hotel will feature 150 rooms and 60 private residences. The hotel residences will consist of 1,350-square-foot studios to 3,300-square-foot duplexes, ranging from approximately $1,150 to $1,450 per square foot, according to White Rocks spokesperson Michelle Doss.
The issue: The development has received opposition from city officials and residents, citing the project’s environmental impact.
What’s next: Pending approvals, construction of the UMusic Hotel, the Preserve I and the amphitheater is anticipated to begin in early 2027, Doss said.
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