|
Bryan has been designated a Tourism Friendly Texas Certified Community, a state program recognizing communities that use tourism as an economic development strategy.
About the designation: Bryan is the 89th community to receive certification among 157 communities participating in the program.
Zooming in: Spencer Zamora with Travel Texas told the council tourism generated an estimated $190 million in spending in Bryan in 2025. Tourism-related employment supported about 2,300 jobs, generating $74.6 million in earnings, while $8.2 million in local taxes returned to the community.
The designation recognizes more than individual attractions and events, Zamora said, pointing to Bryan’s historic downtown, museums, Lake Bryan, Messina Hof, the Palace Theater and events such as First Friday, the Troubadour Festival and the Brazos Valley Fair & Rodeo.
“Tourism is more than just attracting visitors,” Zamora said. “It’s about sharing a community story, preserving its culture and creating meaningful experiences that have lasting impressions.”
|