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According to a Sept. 26 press release, Target has launched a first-of-its-kind accessible self-checkout experience designed for guests with disabilities, including those who are blind or have low vision.
The self-checkouts will roll out nationwide beginning this holiday season and in early 2026 as part of Target's ongoing checkout improvements, according to the release.
What to expect: Per the release, the innovation is a guest-first design that primarily supports people who are visually impaired while supporting those with motor disabilities.
The technology works with Target’s existing self-checkout system and includes:
- Braille and high-contrast button icons
- A headphone jack with adjustable volume controls
- Physical navigation buttons and a dedicated information key
Quote of note: "Target's new accessible self-checkout experience is unique not only because it is a first in the industry, but because it was designed through collaboration with the blind, incorporating our technical expertise and lived experience," Mark Riccobono, president of the National Federation of the Blind, said via news release.
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