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From March 30 to April 5, the Valero Texas Open, or VTO, will be held for the 17th year at The Oaks Course at TPC San Antonio in the Stone Oak area. Founded in 1922, Larson Segerdahl, executive director of the VTO, said the city has a unique relationship with the tournament, which is the third-oldest event on the PGA Tour and the sixth-oldest professional golf tournament in the world.
Diving in deeper: Approximately 42% of VTO attendees come from outside San Antonio, and the average visiting attendee spends roughly $502 per day, including the cost of their hotel. Since 2022, the tournament has averaged more than 60,000 attendees over the four-day competition, according to VTO officials.
Measuring the impact: Segerdahl said charity is the foundation of the VTO.
“For the better part of the last 15 years, we have been No. 1 on the PGA Tour in annual charitable giving ... this past year we were able to raise $25 million,” Segerdahl said.
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