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Austin Gamblers, the city’s first professional bull-riding team, has now commenced its fifth season in the PBR Camping World Team Series.
The context: The Gamblers were established in 2022 after PBR switched from being an individual sport for 30 years to a regional team format. The Gamblers gave locals another home team to root for and out-of-towners another reason to visit Austin, tourism data shows.
Learn more: The team kicked off its season July 10 in Colorado, and riders are heading back down south in late August for their only local event of the season: Gambler Days. The three-day bull riding event signifies half a decade of competition, growth and economic impact on city tourism.
The local impact: In 2025, Gambler Days generated approximately $4.5 million in direct economic impact to the Greater Austin region, according to Nathan Kopp, Austin Sports Commission executive director. That impact translated to about 5,800 hotel rooms and $218,000 in local tax revenue. In August, the team is taking the stage at Moody Center for three days
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