ATX-NNW: Impact 9/29/2025

Good Morning, Northwest Austin!

Top Story
Racing Miami now selling Formula 1 merch at The Domain and San Marcos Premium Outlets

Formula 1 fans in the Austin area can now purchase clothing and accessories to show their support for McLaren, Oracle, AMG Petronas and more at Racing Miami's recent opening at The Domain.

What they offer: The store sells merchandise for teams and specific F1 drivers including jerseys, T-shirts, caps and more.

Store manager Carlos Pimentel said the company also recently opened its San Marcos location at the San Marcos Premium Outlets on Sept. 15. The company operates locations in Florida and Nevada in addition to its latest openings in Texas.

Austin location: 11410 Century Oaks Terrace, Ste. 108, Austin; San Marcos location: 3939 I-35, Ste. 725, San Marcos

 
Market Story
Hand to Hold celebrates 15 years of helping NICU parents navigate challenges

Hand to Hold, a nationwide nonprofit based out of northwest Austin, is celebrating 15 years of helping families cope with medical crisis.

The details: Hand To Hold was first created in late 2010 to help provide mental health support for families with an infant in the neonatal intensive care unit, which specializes in the care of ill or premature infants.

The nonprofit connects families to resources such as support groups, bereavement therapy, podcasts, peer-to-peer mentoring and counseling services for before, during and after a NICU stay.

It also offers resources for health care providers, including webinars and podcasts on how to help families through these difficult periods.

  • 12325 Hymeadow Drive, Ste. 4-102, Austin

 
Can't-Miss Coverage
6 trending Austin-area stories: school district updates, Sixth Street redesign, new Texas Roadhouse

Check out the top trending Community Impact stories in the Austin metro from Sept. 22-Sept 26.

1. Plans to transform Austin’s iconic Sixth Street take shape with three design options

2. Check out these 20 new nonstop destinations from Austin’s airport

3. Leander Mayor Christine DeLisle announces unexpected end to term

4. Contract approved for Phase 1 of Lake Travis ISD High School No. 2

5. Future of Austin ISD dual language campuses uncertain amid school consolidation process

6. Texas Roadhouse coming to Georgetown

 
Worth The Trip
Brooks & Dunn, Chris Stapleton to headline 2026 Two Step Inn festival in Georgetown

Brooks & Dunn, Chris Stapleton and the Goo Goo Dolls are among the top-billed artists for the 2026 Two Step Inn festival slated to take place in Georgetown’s San Gabriel Park from April 18-19.

The details: The Friends of Georgetown Parks and Recreation organization alongside festival promoter C3 Presents released the full event lineup Sept. 24.

What you need to know: This comes days after early-access tickets went on sale for Georgetown residents Sept. 22. 

One-day and two-day ticket options are available. Non-Georgetown residents can sign up online for a one-hour presale at noon Sept. 26.

General admission pricing starts at $169 for one day and $299 for two days.

What else: Earlier this week, the festival announced a handful of changes coming for the 2026 festival, including:

  • More restrooms
  • More entry lanes
  • Fewer overall tickets and guests
  • No outside chairs permitted

 
Metro News
Smokey Mo’s BBQ celebrates 25 years in Texas

Smokey Mo’s BBQ is marking 25 years of serving authentic Texas barbecue.

The backstory: The restaurant chain was founded in Cedar Park in July 2000 by Morris “Mo” and Lisa Melchor, a married couple who wanted to share their passion for classic Texas barbecue. The popularity of their first store led them to expand, and Smokey Mo’s now has 21 locations throughout Texas. 

What they offer: The restaurant is known for its ribs, brisket, sausages and pork belly burnt ends, in addition to a wide range of sides from mac and cheese to potato salad. All meats are smoked in-house daily, according to the company’s website.

 

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