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Just under a year after Mark IV Capital broke ground on the infrastructure for its Round Rock mixed-used project known as The District, the developer and city officials marked the start of vertical construction on the project March 4.
What you need to know: The developer held a ground breaking for Origin at The District, a luxury multifamily residential community. Speakers at the event highlighted plans for high ceilings, street-level retail and strong amenities for residents. These residences will be integrated directly into ground-level retail.
Retail Street Advisors founder Aaron Stephenson said his firm is directing retail merchandising strategy for the project. The end goal, he said, is to bring retail that not only draws people to The District, but encourages people to spend time there.
What they're saying: "We want it to be experiential—experience driven—not just buildings by the road," Round Rock Mayor Craig Morgan said in a recorded message ahead of the ground breaking. "It's a place where people can come, stay, collaborate, live, work and really thrive."
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