John and Kristy Sexton have always had an entrepreneurial spirit.
Some background: Originally from Saline, Ohio, the couple moved to Houston in 1982 when John got an accounting job and Kristy got a job at an advertising agency.
“Within a month [of starting the job], she said, ‘I can do this on my own,’ and I’m like, ‘Okay, let’s do it,’” John said.
Now, the couple will celebrate 45 years of Adcetera, a full-service digital marketing agency, in 2027.
Over the years, the agency has worked with large companies including HP Technology and Chevron.
A family affair: Adcetera is an independently owned agency, which they prefer, John said. He noted that he discovered when agencies were acquired, it ruined the culture of the company.
“Within this industry there’s been a mass consolidation of independent agencies,” he said. “You have to fight to remain independent because big holding companies use that against you.”