ATX-LTW: Impact 7/16/2026

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Bee Cave eyes small business retention program

Bee Cave City Council discussed the Small Business Retention Program, a strategic initiative with the Bee Cave Development Corporation intended to support existing small businesses in Bee Cave, at a July 14 meeting.

The overview: The Small Business Retention Program aims to help businesses maintain operations, pursue growth opportunities and expand their business in order to positively contribute to Bee Cave’s economy, per city documents.

The program would provide reimbursement-based grant assistance for eligible expenses such as employee training and certifications, equipment and software purchases, and advertising. Eligible businesses would be able to apply for up to $5,000 per project, with advertising and marketing-related projects limited to $3,000.

Eligible businesses must be located in the city of Bee Cave, have been in operation for at least one year, demonstrate the economic impact of the proposed project and the business owner must be a commercial property owner or a commercial tenant.

“This is a step in the right direction to help businesses in Bee Cave,” City Council member Andrea Willott said.

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coming soon

Discover Strength location planned for Bee Cave

Plans are in the works for a Discover Strength location in Bee Cave, according to a filing with the Texas Department of Licensing and Regulation.

The overview: Discover Strength offers one-on-one personal training in 30-minute sessions, twice per week. The company’s programs are meant to provide customers with efficient, evidence-based strength training in a short amount of time, according the company's website.

The business also offers 45-minute small group training, body composition testing, low back therapy and one-on-one virtual training.

Discover Strength announced via social media that it awarded a Bee Cave franchise location to Melanie McCall and Dan Sampson. A waitlist to be among the first members at the Bee Cave location is now open as well.

In recent years, the company opened up three location in the Dallas-Fort Worth area, including in Bartonville, Southlake and Lewisville.

Opening TBD
15500 Hwy. 71, Ste. 210, Austin

See more details.

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New Austin-area professional arena football team set to kick off in 2027

A new arena football team is slated to make the Austin area its home, beginning its first season in spring 2027 as a member of the Indoor Football League, or IFL, team owner Vivi Lin told Community Impact. The team, which will be known as the ATX Draft, is “seriously considering” establishing its base of operations at the H-E-B Center in Cedar Park, Lin said.

The details: The team is in talks with the H-E-B Center and has received strong support from local leaders, including Mayor Jim Penniman-Morin and Chief Economic Development Officer Arthur Jackson, Lin said. She added that the team will focus on community engagement and aims to give fans more access than a typical professional sports team.

“We designed a lot of our resources and impact in the community to strengthen the families, develop leaders, create economic opportunities for local businesses and ultimately just to serve the Greater Austin community,” Lin said.

What's next: The team will share more details at a media launch event Aug. 5, Lin said.