Officials with the Houston First Corporation launched a new five-year strategic plan in early October to expand the city's film and media production industry.
The overview: The plan aims to establish Houston as a premier production destination in the South and drive economic impact. The plan's strategies include:
Commission leaders previously launched the Houston Feature Film Incentive Program in 2025, which provides a 10% rebate on approved area spending up to $100,000 per project.
More details: In 2024, film projects generated over $81 million for the Houston economy. By 2030, the Houston Film Commission hopes to have a fully operational studio campus, earn national recognition for training programs and double annual major productions.
Quote of note: “Houston has all the ingredients to become a much larger player in the film and media industry—extraordinary locations, a diverse population, talented professionals and the scale and infrastructure of a global city,” said Houston First CEO Michael Heckman.