ATX-RRK: Impact 8/25/2025

A billboard recently built on RM 620 in Round Rock has drawn attention from city officials, over a year after a political action committee attempted to petition the city in an effort to change a local sign ordinance.

What’s happening: The billboard—featuring two business advertisements on each side—is managed by MediaChoice, which handles a portfolio of static and digital billboards throughout the state, according to its website. Located at 16420 RM 620, in Round Rock’s extraterritorial jurisdiction, the signage violates a city sign ordinance that prohibits billboards from being placed within 150 feet of the roadway, City Manager Brooks Bennett told Community Impact.

In other news: The latest billboard in the Round Rock area comes after the city of Austin filed a notice of violation regarding another billboard in its ETJ. MediaChoice was also responsible for this billboard, placed near the intersection of Bee Caves Road and River Hills Road, according to previous Community Impact reporting.

Tiffany Sheffield recently opened Homegrown Physical Therapy in Round Rock, providing individualized care for community members. 

Overview: With the private practice, Sheffield helps patients address orthopedic injuries, pelvic floor dysfunction, headaches and migraines.

“This clinic is the result of years of dedication to helping people recover, move better and live pain-free,” Sheffield said in an email to Community Impact.

Williamson County commissioners voted Aug. 19 to approve the creation of the Central Texas Spaceport Development Corporation in partnership with the city of Cedar Park.

The vote follows Cedar Park’s approval of the organization Aug. 7, and the two entities will work together to support spaceport development projects, according to county documents.

Explained: SDCs develop, manage and operate a spaceport, which are specialized launch and landing facilities for spacecraft, rockets and satellites. The corporations are eligible to apply for state and federal grants.

The SDC will be governed by a board of directors—three appointed by Cedar Park, and four appointed by the county.

The history: Williamson County originally had plans to partner with Burnet County to create an SDC. While it wasn’t a “prime time” for them, Long said, Texas law allows counties to partner with cities for the corporations.

What’s next: Following the county and city’s approval, a certificate of formation will be filed with the Texas secretary of state to formally establish the SDC.

An Aug. 14 Ulta Beauty news release announced Ulta Beauty and Target mutually agreed to not renew its partnership once its agreement concludes in August 2026. The Ulta Beauty at Target experience will continue in Target stores and on Target.com until then.

The details: Per the release, both Target and Ulta Beauty said they remain committed to delivering a seamless shopping experience through the end of the partnership and will continue to support their teams and partners during the transition.

Quote of note: “We’re proud of our shared success with Ulta Beauty and the experience we’ve delivered together,” said Rick Gomez, executive vice president and chief commercial officer at Target. “The magic of shopping for beauty at Target is the combination of on-trend products that delight consumers with an inspiring and convenient shopping experience. We look forward to what’s ahead and remain committed to offering the beauty experience consumers have come to expect from Target.”