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The Digital Transformation Lab at Texas A&M University has integrated biometrics, artificial intelligence and virtual simulations to help create hospitality experiences for research and data gathering.
The overview: Headed by the university’s Department of Hospitality, Hotel Management and Tourism, the lab creates hypotheticals for analysis of factors in hospitality, such as guest emotions and realistic, high-stress scenarios. With the use of AI and biometric scanning, the lab seeks to create “immersive environments to capture insights that traditional surveys often miss.”
Zooming in: The lab is centered around the PRISM Virtual Simulation room. Combined with AI voice analysis and skin-response sensors, the room can simulate various scenarios based on examples such as restaurants, hotels and tourist attractions.
Before you go: As one of the first of its kind in the United States, the Digital Transformation Lab can be used for a wide range of research and scenarios, all helping further tourism and service initiatives.
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