A new study found that phase one of the George R. Brown Convention Center’s transformation project will help attract new spending, meetings and conventions to the center, as well as drive up hotel occupancy for years to come, according to an Aug. 27 news release.
The details: Houston unveiled a new master plan in March to transform Downtown Houston and its East End into a more walkable convention and entertainment district, according to previous Community Impact reporting.
The first phase of the project, which was the main focus of the study, includes a 700,000-square-foot expansion of the GRB, which the city dubbed GRB Houston South.
According to the analysis, conducted by destination real estate advisory group Hunden Partners and commissioned by Houston First Corporation, GRB Houston South will generate more than $20 billion in spending, increase the number of citywide meetings and conventions by 62% and reduce “dark days” or downtime at the facility by 66%.
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