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Houston will host the National Cheerleaders Association's All-Star National Championship in late February, drawing an estimated 65,000 competitors and spectators to the city’s downtown.
At a glance: This marks the first year the event has been held in Houston, according to a Jan. 6 news release from Houston First Corporation, operator of the George R. Brown Convention Center and other venues across the city.
The competition will be held Feb. 27-March 1 inside the GRB, with other activities extending to Discovery Green and the Toyota Center. Houston will host the championship for the next three years, as the NCA contracted with Houston First through 2028, per the release.
Two-minute impact: The championship event is expected to generate $150 million in spending in Houston over the course of the three-year commitment, according to the announcement. Houston First President and CEO Michael Heckman said in the release that the event will also bring business to more than 150 hotels in the Houston area.
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