Plano officials are looking to improve the city’s appeal for tourism through a long-term strategy that prioritizes family-friendly events and cultural travelers among other themes.

Visit Plano, the marketing organization for the city, provided a presentation to City Council at a meeting April 27 about the new strategy.

The gist: Visit Plano interviewed more than 60 council members, city staff members, local business owners, community leaders, arts and cultural organizations, hospitality representatives and residents in partnership with CSL, a consulting firm that specializes in tourism.

Diggers Cove is set to open in Plano this summer, according to the business’ website.

The specifics: The business will offer a playground of silica-free play sand and a variety of tools for children to dig, scoop and build in.

Diggers Cove will be located on Independence Parkway, just north of the Kroger at the corner of Independence and Legacy Drive.

When Sulieman Alhazma’s mother, Um Ameer Alhazma, was growing up in Palestine, she learned how to run a clothing business from her grandfather.

“She loved tatreez—embroideried prints—that have heritage cultural designs that give a story and tell who we are in different villages in Palestine,” Palestinian Elegance CEO Sulieman Alhazma said. “She wanted to bring her ideas to the United States. That’s where her sons come in to provide her the support she needs so she can make sure her story is spread.”

Palestinian Elegance opened in 2021 in Richardson, followed by an Arlington store in 2024, and a Plano location in 2025.

What to expect: The store, which sells clothing for men, women and children, offers a variety of modest wear, ranging from blouses to bridal attire. Matching outfits for mothers and daughters are also available.

Alhazma said customers will find varying inventory at their three locations. Top-selling items are thobes, which are ankle-length robes; abayas, which are long, loose dresses; and bridal attire.