Good Morning, Round Rock!

Top Story
California-based Digital Brands moving HQ to Round Rock

California-based e-commerce company Digital Brands Group will relocate its headquarters to Round Rock. 

What you need to know: The Round Rock Chamber announced the relocation Jan. 21, stating that the company chose the state for its new HQ because of available workforce and business-friendly environment.

The announcement states the selection of Round Rock for the new HQ will contribute to the city's long-term success by strengthening its economic landscape. 

 
In Your Area
Data shows Round Rock home sales, prices declined in December

The Round Rock housing market saw a year-over-year decline in home sales in the month of December, according to data provided by Unlock MLS.

Overview: In December, closed sales reached 159 in Round Rock, compared to the 191 closed sales in December 2024.


The drop in homes sold occurred as the median price of homes also declined from around $422,000 to $407,000. In the same time period, the average number of days homes spent on the market increased in all four Round Rock ZIP codes.

December’s housing activity follows a similar trend seen across the Austin-Round Rock-San Marcos Metropolitan Statistical Area in 2025, as overall sales declined by 3.2%.

 

YOUR WEEKEND TO-DO LIST

Check out these weekend events across the metro area.

To submit your own event, click here!

Austin  |  Jan. 23, 7 p.m.

Hi, How Are You Day 2026

More info

 

Austin  |  Jan. 24, 11 a.m.

Texas Brewery Running Series 5K Beer Run

More info

 

Bastrop  |  Jan. 24, 11:30 a.m.-2 p.m.

Bastrop Empty Bowl

More info

 

Round Rock  |  Jan. 24, 6-9 p.m.

Daddy Daughter Dance

More info

 

Cedar Park  |  Jan. 25, 11 a.m.-5 p.m.

Texas Wine Flyer

More info

 
Stay In The Know
Q&A: Get to know the Texas Democrats running for US Senate in the March primary

Three Democratic candidates are running to represent Texas in the U.S. Senate during the upcoming March 3 primary election.

The overview: Jasmine Crockett, Ahmad R. Hassan and James Talarico are competing for the Democratic nomination for a six-year term in the U.S. Senate.

The details: Each state has two U.S. senators, with Ted Cruz and John Cornyn currently representing Texas. Cornyn, whose seat is up for election, is running for reelection in an eight-way Republican primary.

The winning Democratic candidate will face the winner of the Republican nomination in November; the winner of that election will be sworn in to the U.S. Senate in January 2027.

 
Stay In The Know
Q&A: Get to know the Texas Republicans running for US Senate in the March primary

Eight Republican candidates are running to represent Texas in the U.S. Senate during the upcoming March 3 primary election.

The big picture: Republican incumbent John Cornyn is seeking a fifth term as Texas' senior senator. Each state has two U.S. senators—Cornyn currently serves alongside Republican Ted Cruz.

Seven Republican candidates are challenging Cornyn for the Republican nomination: John O. Adefope, Anna Bender, Virgil John Bierschwale, Sara Canady, Wesley Hunt, Gulrez “Gus” Khan and Ken Paxton.

If no candidate receives more than 50% of the votes in the Republican primary, a runoff election will be held between the two top vote-getters on May 26.

Looking ahead: The winning Republican candidate will face the winner of the Democratic nomination in November; the winner of that election will be sworn in to the U.S. Senate in January 2027.

 

Your local team

Grant Crawford
Editor

Amy Leonard Bryant
General Manager

Email [email protected] for story ideas, tips or questions.

Keep Reading