The Nutcracker Market, one of Houston’s most anticipated holiday events, begins Nov. 12 with new merchants.
What is it?: The annual holiday market, which has been around since 1981, marks the beginning of the holiday season in Houston and offers attendees an opportunity to shop for clothing, home decor, treats and unique gifts, according to the market's website.
The market also raises money for the Houston Ballet, with 11% of sales going directly to the academy. Since 1981, it has raised more than $100 million.
What’s new?: Nutcracker Market chairman Michelle Iversen Jeffery said the Nutcracker Market is one of the most important ways the community supports Houston Ballet.
“Shoppers return year after year to find their favorite merchants, while new merchants bring something fresh to discover, and every purchase helps the ballet thrive,” Jeffery said.
This year brings new merchants, ranging from chocolatiers to a mahjong club.
One more thing: In 2025, the Nutcracker Market raised $6 million for the Houston Ballet and saw over 104,000 shoppers.