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Fort Worth starts preparations for influx of FIFA World Cup visitors

Fort Worth officials are expecting to see an increase in tourism, watch parties and heavy fan travel throughout the city during match days for the FIFA World Cup.

The first of nine events in the Dallas-Fort Worth area will be June 14 for the Group F match featuring the Netherlands and Japan at Dallas Stadium in Arlington.

Zooming in: Sonny Saxton, the emergency management and communication director, provided an informal report to City Council during the work session. He said the city organized the efforts into five work groups: hospitality, beautification, communications and engagement, infrastructure and safety and security.

“We want to make sure that we have our best foot forward, that we're welcoming guests,” Saxton said. “We also care a lot about our residents that are not going to the game; how do we make sure that we're not impacting them, as well?”

What else? Saxton’s report stated there are various transportation-related plans underway for Fort Worth.

 
Coming Soon
Manny's Barbershop to open 2nd Fort Worth location

Manny’s Barbershop announced it will open a new storefront in the Keller-Fort Worth area on its social media channels.

The details: The business offers men’s haircuts, children’s haircuts, men’s head shaves, beard lineups, hair color and hot towel treatments.

The barbershop will be moving into a spot inside the Shops at North Tarrant retail center. It will fill a space previously occupied by Tune-Up, The Manly Salon, according to old signage at the shopping center.

  • 5629 N. Tarrant Parkway, Fort Worth

 
In Your Area
Will Rogers Memorial Center marks its 90th anniversary in Fort Worth

Will Rogers Memorial Center, which includes the Will Rogers Auditorium, Will Rogers Coliseum and Pioneer Tower, is celebrating its 90th anniversary.

The facility was constructed in 1936 and hosts a variety of events, such as the Fort Worth Stock Show & Rodeo, National Cutting Horse Association shows, bull riding, concerts and more.

The details: Fort Worth City Council approved $28.6 million in renovations of the historic landmark on Aug. 26, 2025. The funds paved the way for renovations for improved lighting in the coliseum, more concession stands, updated bathrooms and HVAC system updates, according to city documents. The concourse and bathrooms were part of an $8.5 million project, which included $7.87 million from the city, according to previous reporting.

The background: The facility in Fort Worth’s Cultural District is named after Will Rogers, a cowboy entertainer and Cherokee-American humorist, according to the city's website. It is owned and operated by the city of Fort Worth and is located on 120 acres.

  • 3401 W. Lancaster Ave., Fort Worth

 
Permit Preview Wednesday
Raising Cane’s support office relocation, Custer Frontier Marketplace: See 5 of the latest permits filed in the DFW area

A Raising Cane’s support office relocation and new landscaping at Firefly Park in Frisco are two of many new projects filed recently with the Texas Department of Licensing and Regulation.

Here are five of the most expensive permits filed with TDLR in the past week.

1. Raising Cane’s Dallas Restaurant Support Office relocation
Three floors of an existing building in Plano will be renovated to become the new Dallas-area support office for Raising Cane’s, according to a TDLR filing. Plano City Council first approved the relocation in August 2024, per previous reporting. Construction is estimated to take less than a year and a half to complete.

  • Location: 5320 Legacy Drive, Plano
  • Estimated timeline: June 1, 2026-Nov. 29, 2027
  • Estimated cost: $112 million

2. Firefly Park retail site
Firefly Park’s retail site will have civil construction and landscaping along Fireglass Way, according to a TDLR filing. Construction is estimated to take about a year and a half.
  • Location: Fireglass Way, Frisco
  • Estimated timeline: April 1, 2026-Sept. 1, 2027
  • Estimated cost: $25 million

 

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