Houston First Corporation, the parent organization of the Houston Film Commission, announced Oct. 8 the launch of a new local film incentive program designed to attract film and television productions to the Houston area.
What this means: The announcement comes amid growing momentum for Houston’s film industry. Productions filmed in the region generated $27.1 million in direct spending and an $81 million economic impact in 2024, according to the Houston Film Commission.
The program offers a 10% rebate on local spending, capped at $100,000 per qualifying project, with a total of $400,000 available annually, per the news release. Officials said the initiative, the most competitive of its kind in Texas, aims to boost local job creation and strengthen Houston’s position as a film production hub.
Diving in deeper: To qualify, projects must film at least 60% of principal photography within 60 miles of downtown, spend at least $500,000 locally and hire at least 55% Texas residents as cast and crew. Houston First and the Houston Film Commission will oversee the application process.
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