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The city of Buda’s Downtown Co-Marketing Grant Program provides small businesses in the downtown district with up to $3,000 a year for marketing purposes.
On Aug. 4, the City Council amended the program to improve accessibility for small businesses, modernize the grant guidelines, clarify eligibility requirements, establish standardized compliance procedures and improve administration.
The gist: The Downtown Co-Marketing Grant Program has offered reimbursement-only grant funding, requiring businesses to pay for marketing upfront, since its creation in 2018. The approved amendment revises the program, allowing businesses to receive up to $1,000 in advance funding for approved marketing projects.
The revised grant structure improves accessibility for small business owners who may not have the resources to pay marketing expenses upfront, according to agenda documents.
Diving deeper: The Downtown Co-Marketing Grant Program is designed to increase visitation to Historic Downtown Buda, help businesses market to visitors and encourage tourism and overnight stays in the city, according to agenda documents.
Businesses and events located or held downtown can apply for the funding opportunity.
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