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Houston-area hospitality businesses can now earn points for their sustainability practices as part of a new program that aims to limit environmental harm ahead of the 2026 FIFA World Cup.
In a nutshell: The FIFA World Cup 2026 Houston Host Committee launched the “New Year, New Hou” initiative Jan. 12 to mitigate the environmental impact of tourism during the tournament, which will run from June 11 to July 19, per a news release. Roughly 500,000 people are expected to visit Houston to watch the games, Community Impact previously reported.
About the program: Hotels, motels and restaurants—including cafés and bars—based within the Houston-Galveston Area Council's boundaries can participate in the program through Feb. 28, according to the release.
Qualifying businesses can earn badges by implementing environmentally friendly practices pertaining to waste management, energy efficiency and natural resources, according to the committee’s Hospitality Sustainability Toolkit.
What to expect: Verified businesses will be added to a “sustainable tourism guide” for World Cup visitors, per the release.
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